Head of Content Strategy at Biomarker Labs August 2018-February 2019
Owned all content and editorial calendar for pre-seed B2C wellness startup, including weekly podcast, ebooks, weekly email newsletter, company blog, product messaging, GTM, app UI content, and social media accounts. Managed influencer outreach. Planned market research, user testing sessions, and community building events.
Research Analyst at Gartner September 2014-August 2018
Interviewed experts, hired and managed freelance writers, and maintain editorial calendar for multiple B2B tech blogs. Doubled our affiliate revenue in 14 months. Quoted in Business News Daily, MarTechExec, ElectronicHealthReporter, Maryland Medicine, and featured on the Law Reboot podcast. Called 30-50 companies/week for inside B2B software directory ad sales.
Columnist at the Bay City Beacon March 2017-present
SB 827 post included in The Niskanen Center’s Land Use Regulation: 10 Things You Need to Read. “Perhaps the best piece yet on why SB827 will lead to more equitable, sustainable, & affordable housing.” -Senator Weiner. Quoted by Santa Clara Weekly.
Editor at Young Voices July 2013 – Sept 2014
Recruited and edited 30+ writers. Published in Newsweek, the Daily Beast, The Week, Forbes, TPM, and the Chicago Tribune. Quoted in the New York Times Magazine. Cited in three books. Established columns in Forbes and the Huffington Post. Led media trainings. Maintained editorial calendar, blog, social, and email newsletter.
Digital Publishing Specialist at Reason magazine April 2012 – June 2013
Created a weekly report to find patterns in high-performing headlines. Pitched Reason content to sites such as BuzzFeed, RealClearPolitics and Drudge. Created, marketed and distributed ebooks. The Reason Foundation Blog’s most-read author. Worked with developers on the Reason.com redesign, specifically on questions relating to SEO.
SEO Specialist at EBSCO Industries Inc. June 2008 – April 2012
Organic SEO, paid search, and social media marketing for EBSCO’s 40 businesses and 50+ websites. Helped build websites to maximize SEO value.
Skills: Squarespace, WordPress, Mailchimp, Constant Contact, Intercom, Asana, Google Adwords, Google Analytics, Google Webmaster Tools, Omniture Sitecatalyst, Chartbeat, Facebook Advertising, LinkedIn Advertising, Moz, HTML/CSS, Trello, Hubspot, BuzzSumo, iMovie
Education: Samford University: BA, Journalism and Mass Communication, 2008