- Verify your Google+ page
- Get a Google+ badge for your website/blog…then submit a Google+ page verification request.
- Include physical location and a phone number on your profile.
Why? Google getting ready to incorporate relevant Google+ posts into Google News results
What to post
- Write headlines with keywords
- Ask questions of your followers when you post an update
- + mention the people and organizations mentioned in the stories (using @ before their name)
- + mention people who may want to weigh in on your post, like experts in a field and/or certain active followers.
- Post less text, more video and photos
- + mention commenters names when replying to them.
- Comment on Google+ thought leader posts
- Focus on a particular thought leader and promote his or her content.
- Ask open-ended questions like, “What would you like to see us do here?”
Best time to post
- Wednesday
- 10 a.m. to 1 p.m. local time
How to post
- Bold headlines in posts by surrounding them with asterisks.
- G+ specific shortcodes.
Sources:
http://www.portent.com/blog/internet-marketing/google-plus-box-ranking-factors-report.htm
http://zombiejournalism.com/2012/04/google-plus-best-practices-news-brands/
http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/
http://www.blindfiveyearold.com/google-plus-seo
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