So you want to jump on the bandwagon and set up a Facebook Page for your business. Here’s the easiest, best way to set it up.
All aboard!
Before you begin, here’s what you’ll need:
- An image, preferably a logo, 4MB max
- The date your business was founded
- A paragraph about your business, 255 characters max
- A description of your business, 257 characters max
- Your business’s mission
- A list of all the awards your businesses has won
- A list of the products you sell, could be services as well, doesn’t have to be exhaustive
- You’ll also need your web address, e-mail address, physical address, phone number, etc.
- It also wouldn’t hurt to go live with some photos and videos to spice things up and make the people you invite to become fans more likely to actually fan you.
As you write or copy this content, try to add keywords where appropriate. Adding keywords can help your Facebook page rank in Facebook internal search and in Google.
Alright. So you’ve got all this together. Now you can get started. First, log into your Facebook account. Then click on Pages, on the left-hand navigation.
Next, you’ll see a list of all the kinds of Pages you can set up. Choose the one that best describes your business.
Then you’ll choose a category, type in your company name and accept Facebook’s terms and conditions.
Then you start by uploading your logo, photos and videos and filling out your information.
The last two things you’ll need to do are suggest to friends and invite fans. When you invite fans, you can use an e-mail address separate from the one attached to your Facebook account. Obviously you want to use the one that has the most contacts associated with your business. Whatever e-mail account you use to communicate with your customers, that’s what you’ll want to use.
After 25 people have chosen to become fans, you’ll get to customize your profile’s URL. This is definitely something you’ll want to do. To read more about why, this blog post on securing your Facebook Page’s username by social media expert Tammy Hawk-Bridges offers a good concise explanation.
You’ll definitely want to add a Like box to your website to drive visitors to your new Facebook Page.
To allow your coworkers or anyone else to make any changes to the new Facebook page, you’ll first need them to add you as a friend.
And that’s it! So easy!
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