How to buy a domain name

There are many ways to buy a domain name but here’s how I always do it, because I like things to be easy. Step One: Open a word doc and come up with some ideas. You want a domain name that is Short Memorable Descriptive What I mean by descriptive is, would your domain name … [Read more…]

How perfectionism hamstrings your online marketing efforts

Today I’m going to talk about an example of counterproductive client behavior, or CCB. Most people don’t know CCB is the leading cause of client frustration, missed goals and premature business closure in America. Today’s example is a subset of CCB called afraid-to-look-bad-itis. This business owner would rather potential customers not see his website at … [Read more…]