Birmingham’s BarCamp was this weekend. I think it was Birmingham’s fifth. I’d never been and didn’t plan to present but then bam, I’m presenting first round to a whopping ten people. Nervous! Of course I did Basics of SEO. The group was awesome, asking questions, answering mine. Here’s a list of BarCamp Birmingham 2011 sessions … [Read more…]
SEO is something you could do every second of every day and never really finish. Eventually you’d experience diminishing returns, but most of us never even approach this level of perfection. For most of us, we have a limited amount of time we can spend on our sites, so we need to be efficient in … [Read more…]
This month, Google introduced schema.org. They called it “A new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages.” Here’s what that actually means and why small business owners should care. What is schema.org? First what does Google mean by “schemas for structured data … [Read more…]
So you want to jump on the bandwagon and set up a Facebook Page for your business. Here’s the easiest, best way to set it up. Before you begin, here’s what you’ll need: An image, preferably a logo, 4MB max The date your business was founded A paragraph about your business, 255 characters max A description … [Read more…]
Here’s how you give someone access to your site’s Google Analytics without having to give them your username and password. After you’ve logged into GA and selected the site you want to give the new user access to, you click User Manager. Type in the new users e-mail address, highlight the site you want to … [Read more…]
Here’s how to get a free local phone number and separate voicemail for your local business. So you’ve got a local business, and a cell phone. Maybe you don’t want the whole world to have your cell phone number, but you don’t want to pay for a landline to your business. Enter Google Voice, a … [Read more…]
Here’s a quick and dirty guide to finding the keywords your established site should target next. Let’s say your site has been live for a year. It was optimized when it was built, but your traffic from search isn’t what you’d like it to be. Nothing has been optimized since, and you’re wondering where to … [Read more…]
Want to offer value to your Twitter followers while increasing their quantity and quality? Live tweeting a seminar or webinar provides your followers with helpful information while letting others in your niche know that your feed is a good source for high quality information about their niche, enticing them to follow you as well. For … [Read more…]
If you weren’t able to read every important blog post related to local SEO in May 2011, that’s okay, because I’ve compiled the best here. Enjoy, and if it helps, Tweet or Share it! First the most important thing to happen in local search in May (might have actually come in June but why make … [Read more…]
Got a question on a very common SEO issue from entrepreneur Drew Knapp, founder of A Greater Town. I introduced A Greater Town earlier in a post titled A Greater Town offers followed links and helps you rank locally. The question had to do with a very common occurrence. People are used to accessing a site’s home … [Read more…]