Writer at Capterra December 2014-present
Cover technology in the medical, legal, and customer service industries for their Capterra blogs to increase traffic to Capterra’s software directories. Write ten posts per week and promote posts on social media.
Two directories associated with my blogs saw nearly 200% traffic increases three months after I began writing for them. Three months after I took over the legal blog, it saw 69% more sessions, 67% more users, 65% more pageviews, 75% more sessions from organic search, and 264% more sessions from email. In the three months after the Customer Service blog started, PPC revenue to the Help Desk Software directory grew 57%. In the three previous months it grew only 10%.
Sales at Capterra Sept 2014 – December 2014
Inside B2B software directory ad sales. First sale began with a cold call during my interview.
Editor at Young VoicesJuly 2013 – Sept 2014
Recruited and edited 30+ writers. Created and maintained editorial calendar. Published in TIME, the Daily Beast, The Week, Forbes, TPM, the Huffington Post, and the Chicago Tribune. Quoted in the New York Times Magazine. Established columns in Forbes and the Huffington Post. Led media trainings. Maintained blog, social, and email newsletter.
Digital Publishing Specialist at Reason magazineApril 2012 – June 2013
Worked with developers on the Reason.com redesign, specifically on questions relating to SEO. Created a weekly report to find patterns in high-performing headlines. Pitched Reason content to sites such as BuzzFeed, RealClearPolitics and Drudge. Created, marketed and distributed ebooks. Was the most-read author writing for the Reason Foundation’s Blog.
SEO Specialist at EBSCO Industries Inc. June 2008 – April 2012
Used competitor research, analytics, and search algorithm changes to implement effective organic SEO, paid search and social media marketing strategies for e-commerce and brochureware sites. The only SEO Specialist for EBSCO’s 40 businesses and 50+ websites. Worked with developers to ensure that sites and site enhancements are built to maximize SEO value. Kept organization abreast of SEO trends and changes. Trained SEO copywriters.
Skills: WordPress, Mailchimp, Google Analytics, Google Webmaster Tools, Omniture Sitecatalyst, Chartbeat, Facebook Advertising, LinkedIn Advertising, Salesforce, Moz, HTML/CSS
Education: Samford University: BA, Journalism and Mass Communication, 2008