SEO Specialist Resume

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Cathy Reisenwitz
331 Forest Lakes Drive • Sterrett, Alabama 35147 • 256-520-6560
cathy.reisenwitz@gmail.com

Education
BA. May 2008, Journalism and Mass Communication, Samford University

Experience
June 2008-present, SEO Specialist, EBSCO Industries Inc. Corporate Communications Department
Gather data from competitor research, site analytics (Google Analytics and Omniture SiteCatalyst) and search algorithm changes. Interpret data in order to identify and implement effective organic SEO, paid search and social media marketing strategies for divisions’ e-commerce and brochureware sites. Work with developers to ensure that sites and site enhancements are built to maximize SEO value. Keep organization abreast of SEO trends and changes. Train SEO copywriters.

Organic SEO Case Studies:
Three months post-SEO — Knight & Hale:
•    Overall site shopping cart orders increased 66.9%
•    Orders originating from SERPs increased 90.6%.
•    Traffic to optimized pages increased 5.6%. Orders increased 59.7%.
•    Bounce rate declined. Time on site and percentage viewing 4 or more pages increased.
•    Keyword rankings for currently tracked keywords improved on Yahoo.

Three months post-SEO — Knight Rifles:
•    Overall Site orders increased 34.6%.
•    Orders originating from SERPs increased 32.8%.
•    Traffic to the optimized pages increased 10.3%. Orders and sales from the optimized pages increased 50.3% and 31.1% respectively. Non-optimized entry points suffered declines in traffic, order and sales.
•    The bounce rate declined. Time on site and percentage viewing 4 or more pages increased.
•    Keyword rankings for currently tracked keywords improved on MSN.
*Analytics info obtained via Omniture

SEO Training
SEOMoz SEO Training, Bruce Clay Inc. SEOToolSet Advanced Training, Distilled Link Building Seminar, Adwords 201 Seminars for Success

Skills
HTML/CSS, WordPress, Dreamweaver, FTP, Google Analytics, Google Webmaster Central, Omniture, various content management systems, QuarkXPress, InDesign, PageMaker and Microsoft Office, have used the Microsoft SharePoint CMS.