How perfectionism hamstrings your online marketing efforts

Today I’m going to talk about an example of counterproductive client behavior, or CCB. Most people don’t know CCB is the leading cause of client frustration, missed goals and premature business closure in America. Today’s example is a subset of CCB called afraid-to-look-bad-itis. This business owner would rather potential customers not see his website at … [Read more…]

How I’m building links through blogger outreach

What stinks about being the SEO person for a large, established multinational corporation? Most of the awesome SEO tactics out there I never get the time/buy-in to implement. What rocks about being the SEO person for a large, established multinational corporation? Today I spent hours getting paid to read home improvement blogs. Let me explain. … [Read more…]