I’ve heard way too many people say Google Instant is going to put SEOs out of their jobs. That’s ridiculous. Here’s why. The rankings haven’t changed. Google Instant doesn’t change sites’ rankings, Google has come out and said so. And rankings still drive qualified traffic. And SEO still drives rankings. So SEO still matters, even … [Read more…]
Link building is funny. I read all these blog posts, for literally years, about how to do it, why to do it, tips for doing it. I couldn’t wait to do it. I was going to blow up the SERPs! Then, this month, my first real link building project came along. I was getting paid … [Read more…]
Rand Fishkin talked about Video SEO at Mozinar, here’s what I gleaned. Why bother with video for SEO? It’s much easier — some reports say 50 times easier — to rank for a video within a blended SERP (results pages with images and video results blended in) than a text page. Also, video results have … [Read more…]
Just got back from the SEOMoz training seminar in Seattle and my mind is completely blown. I got tons of new ideas for on-page and off-page SEO. Nothing was beginner stuff, it was all advanced SEO tips and tactics. I would HIGHLY recommend this seminar to anyone who’s been in the game a minute and … [Read more…]
Want your brand name in your shortened URLs instead of the brand name of the URL shortening company? Here are three factors to consider for SEO. 1. redirects Make sure your shortener creates a 301 and not a 302 or 200 2. analytics All else being equal analytics are better than no analytics 3. keywords … [Read more…]
I’ve joined Twitter. Still not totally sure how it works but if you’re curious I’m @cathyreisenwitz.
http://www.washingtonpost.com/wp-dyn/content/article/2010/07/09/AR2010070904048.html Cute story about an old journalist who doesn’t like the intrusion of the internet into his sacred newsroom. The story would be tired, but the writer made if fresh and funny. And I love the headline tie-in. Being a journalism major and SEO, I’m fascinated by how much trouble the journalism industry has had … [Read more…]
So I bought a domain two years ago, birminghamseoexperts.com, that I hoped to rank for the term “Birmingham SEO.” I optimized the content and did some comment link building (mostly nofollows of course) but never could get above the 4th page or so of results. Then I kind of broke it and then forgot about … [Read more…]
Something dawned on me while I was reading about the failure of standardized testing to improve the quality of public education. Testing is an attempt to use means other than the market to perform a market role. Think about it. How does the market ensure quality? It puts producers in competition with each other in … [Read more…]
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